Executive Summary
Bilingual (French/English) digital leader with 15+ years of experience accelerating growth and innovation for global brands across beauty (L'Oréal, Wella), tech (Meta), CPG (Mars), and fashion. I bring a unique blend of digital marketing, eCommerce, and product strategy expertise, paired with an entrepreneurial foundation as co-founder of a fashion brand.
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I specialize in leading complex digital transformation initiatives across DTC, Amazon, omnichannel, and web platforms. My approach combines customer-centric thinking with data-driven execution, and I've successfully built and scaled high-performing teams, managed over $100 million in P&Ls, and led global cross-functional programs from strategy through execution.
Core Expertise
Digital Strategy
eCommerce & Omnichannel strategy, Product Ownership, Performance Marketing, Marketing Automation, and Executive Stakeholder Management
Analytics & Optimization
SEO, CRM, UX Optimization, Analytics & Dashboarding, Google Analytics 360, Tableau, Power BI, ContentSquare
Leadership & Development
Organizational Design, Cross-Functional Leadership, People Development, Change Management, Customer Empathy
