Sacha’s Digital Digest

Learn how to design an efficient organizational structure that helps teams move fast without losing alignment. This guide breaks down the pros and cons of common structures, explains the modern hybrid model used by leading companies, and shows how to balance speed, coordination, and scalability as you grow.

In 2025, your brand isn’t competing for clicks—it’s competing for answers. As AI engines like ChatGPT, Perplexity, and Google’s AI Overviews redefine discovery, the game has shifted from SEO to AEO (Answer Engine Optimization). The brands that win will be those that define their story in structured, machine-readable ways. Because if you don’t define your brand for AI, it will define you.

Discover how Answer Engine Optimization (AEO) is transforming the future of search. Learn how AI-driven answer engines like ChatGPT and Gemini are changing visibility rules — and how you can optimize your content to stay discoverable in an answer-first world.

This week at Conductor’s C3 Conference in New York, I joined leaders from the Boston Globe, Datadog, and Uberall to explore one of the biggest shifts in digital marketing today: how brands earn visibility in the era of AI search. What became clear is that the rules have changed. Ranking isn’t enough—brands must now focus on representation. AI doesn’t just crawl your content, it interprets your identity.