Industry Trends & Insights

In 2025, your brand isn’t competing for clicks—it’s competing for answers. As AI engines like ChatGPT, Perplexity, and Google’s AI Overviews redefine discovery, the game has shifted from SEO to AEO (Answer Engine Optimization). The brands that win will be those that define their story in structured, machine-readable ways. Because if you don’t define your brand for AI, it will define you.

Discover how Answer Engine Optimization (AEO) is transforming the future of search. Learn how AI-driven answer engines like ChatGPT and Gemini are changing visibility rules — and how you can optimize your content to stay discoverable in an answer-first world.

This week at Conductor’s C3 Conference in New York, I joined leaders from the Boston Globe, Datadog, and Uberall to explore one of the biggest shifts in digital marketing today: how brands earn visibility in the era of AI search. What became clear is that the rules have changed. Ranking isn’t enough—brands must now focus on representation. AI doesn’t just crawl your content, it interprets your identity.

In 2025, retail success hinges on leveraging AI for merchandising at scale. Learn how AI transforms product discovery, personalization, inventory planning, and visual merchandising in the ecommerce world.

AEO (Answer Engine Optimization) is transforming how content is discovered online. Explore how combining AEO with AI Optimization over Traditional SEO helps marketers, brands, and creators stay ahead in 2025.

OpenAI is shaking up the world of e-commerce by integrating a full checkout system directly into ChatGPT, allowing users to complete purchases within the chat itself. This bold move challenges the dominance of Google search ads and Amazon’s marketplace, signaling a shift from traditional browsing to AI-driven shopping. As online behavior evolves, businesses must adapt to stay visible in this new conversation-based economy.

Discovering Gamma.app was like unlocking a creative shortcut I didn’t know I needed. For years, I wrestled with clunky tools that slowed down my storytelling. But Gamma changed the game—it empowered me to focus on the why behind my message, not just the how. It wasn’t just easier; it was smarter. And for the first time, I felt like my tools were keeping up with my ideas.

Discover the most powerful ChatGPT plugins and AI tools shaping productivity in 2025. From automation assistants to creative content generators, these innovations are transforming how entrepreneurs, marketers, and freelancers work smarter—not harder.

Subscription models are no longer optional in today’s DTC landscape—they’re essential for predictable revenue and deep customer relationships. Learn how to apply the SUBSCRIBE Flywheel to scale your brand with retention-led growth.

As AI becomes the front line of digital commerce, AI personas are no longer optional. Here’s how to ensure your assistant doesn’t just respond, but resonates.

Born from ChatGPT, built for strategy, Margaux is more than a mascot. She’s a boardroom-ready alter ego delivering no-fluff insights on marketing, leadership, and brand clarity—with claws out and KPIs in hand.

As third-party cookies disappear and privacy regulations tighten, brands must build trust and personalization through the data they collect directly from customers. This article explores why first-party data matters more than ever, the business impact it can drive, and actionable strategies—including value exchange tools like quizzes and loyalty programs—to help marketers future-proof their growth.

Avoiding common e-commerce mistakes is critical for success in today’s omnichannel world. This guide explores six major pitfalls—from poor UX to failing to build a universal commerce engine—and offers real-life examples and proven strategies to future-proof your brand.

Instead of fearing AI in the workplace, it’s time to embrace it. Learn how forward-thinking teams are using AI to unlock creativity, boost p

The modern e-commerce landscape is evolving at lightning speed—shaped by changing consumer habits, disruptive technologies, and...

AI isn't the future of marketing anymore — it's the present From content generation and personalization to data analysis and campaign...

In today's rapidly changing e-commerce world, staying ahead of the game is more important than ever. With trends shifting almost daily,...

In today's fast-paced digital world, artificial intelligence (AI) is not just a buzzword. It is a game-changer for businesses. By...

Augmented Reality (AR) is changing the way we shop. By blending the real and digital worlds, AR offers consumers engaging shopping...

In today's whirlwind of digital advertising, consumers crave something real and genuine. They want to connect with brands that feel...