Industry Trends & Insights

Subscription models are no longer optional in today’s DTC landscape—they’re essential for predictable revenue and deep customer relationships. Learn how to apply the SUBSCRIBE Flywheel to scale your brand with retention-led growth.

As AI becomes the front line of digital commerce, AI personas are no longer optional. Here’s how to ensure your assistant doesn’t just respond, but resonates.

Born from ChatGPT, built for strategy, Margaux is more than a mascot. She’s a boardroom-ready alter ego delivering no-fluff insights on marketing, leadership, and brand clarity—with claws out and KPIs in hand.

As third-party cookies disappear and privacy regulations tighten, brands must build trust and personalization through the data they collect directly from customers. This article explores why first-party data matters more than ever, the business impact it can drive, and actionable strategies—including value exchange tools like quizzes and loyalty programs—to help marketers future-proof their growth.

Avoiding common e-commerce mistakes is critical for success in today’s omnichannel world. This guide explores six major pitfalls—from poor UX to failing to build a universal commerce engine—and offers real-life examples and proven strategies to future-proof your brand.

Instead of fearing AI in the workplace, it’s time to embrace it. Learn how forward-thinking teams are using AI to unlock creativity, boost p

The modern e-commerce landscape is evolving at lightning speed—shaped by changing consumer habits, disruptive technologies, and...

AI isn't the future of marketing anymore — it's the present From content generation and personalization to data analysis and campaign...

In today's rapidly changing e-commerce world, staying ahead of the game is more important than ever. With trends shifting almost daily,...

In today's fast-paced digital world, artificial intelligence (AI) is not just a buzzword. It is a game-changer for businesses. By...

Augmented Reality (AR) is changing the way we shop. By blending the real and digital worlds, AR offers consumers engaging shopping...

In today's whirlwind of digital advertising, consumers crave something real and genuine. They want to connect with brands that feel...

In the fast-paced digital world, voice search has reshaped how we use technology. With an increasing number of people using smart...

Artificial intelligence (AI) is changing the game in many industries, and advertising is one of the most affected. With AI, businesses...

The world of marketing is changing fast, and one of the most exciting transformations is happening with influencer marketing. Social...

Digital marketing is changing rapidly. As we approach 2025, staying ahead is essential for businesses. New technologies, changes in...