Thought Leadership & Predictions

Learn how to design an efficient organizational structure that helps teams move fast without losing alignment. This guide breaks down the pros and cons of common structures, explains the modern hybrid model used by leading companies, and shows how to balance speed, coordination, and scalability as you grow.

In 2025, your brand isn’t competing for clicks—it’s competing for answers. As AI engines like ChatGPT, Perplexity, and Google’s AI Overviews redefine discovery, the game has shifted from SEO to AEO (Answer Engine Optimization). The brands that win will be those that define their story in structured, machine-readable ways. Because if you don’t define your brand for AI, it will define you.

Discover how Answer Engine Optimization (AEO) is transforming the future of search. Learn how AI-driven answer engines like ChatGPT and Gemini are changing visibility rules — and how you can optimize your content to stay discoverable in an answer-first world.

This week at Conductor’s C3 Conference in New York, I joined leaders from the Boston Globe, Datadog, and Uberall to explore one of the biggest shifts in digital marketing today: how brands earn visibility in the era of AI search. What became clear is that the rules have changed. Ranking isn’t enough—brands must now focus on representation. AI doesn’t just crawl your content, it interprets your identity.

In today’s fast-paced world, brands must evolve quickly to stay competitive. Digital transformation is no longer a luxury; it’s a...

In today’s fast-paced world, staying ahead means embracing change. If you want your brand to thrive, you need to rethink how you approach...

OpenAI is shaking up the world of e-commerce by integrating a full checkout system directly into ChatGPT, allowing users to complete purchases within the chat itself. This bold move challenges the dominance of Google search ads and Amazon’s marketplace, signaling a shift from traditional browsing to AI-driven shopping. As online behavior evolves, businesses must adapt to stay visible in this new conversation-based economy.

Discover the most powerful ChatGPT plugins and AI tools shaping productivity in 2025. From automation assistants to creative content generators, these innovations are transforming how entrepreneurs, marketers, and freelancers work smarter—not harder.

Funnels force. Flywheels attract. In this episode of Margaux Monday, we unpack why customer journeys in 2025 demand continuous momentum — not linear pipelines — and how smart brands build loyalty that compounds.

Subscription models are no longer optional in today’s DTC landscape—they’re essential for predictable revenue and deep customer relationships. Learn how to apply the SUBSCRIBE Flywheel to scale your brand with retention-led growth.

As AI becomes the front line of digital commerce, AI personas are no longer optional. Here’s how to ensure your assistant doesn’t just respond, but resonates.

Your site doesn’t need more best practices. It needs more feeling. Here’s why most UX fails — and how to build emotional pull into every click, scroll, and story.

As e-commerce evolves beyond filters and product grids, a new frontier is emerging: agentic AI. Imagine a stylish digital assistant who knows your size, style, and shopping intent — and curates your experience in real time. This article explores how brands can embrace agentic commerce to transform online shopping into something personal, conversational, and deeply on-brand.

Avoiding common e-commerce mistakes is critical for success in today’s omnichannel world. This guide explores six major pitfalls—from poor UX to failing to build a universal commerce engine—and offers real-life examples and proven strategies to future-proof your brand.

Instead of fearing AI in the workplace, it’s time to embrace it. Learn how forward-thinking teams are using AI to unlock creativity, boost p

In the fast-changing world of digital marketing, the need for adaptability, innovation, and high-functioning teams has never been more...

Digital marketing is changing at lightning speed. As technology evolves and consumer expectations shift, strategies that worked even a...

In the fast-paced digital world, voice search has reshaped how we use technology. With an increasing number of people using smart...