Thought Leadership & Predictions

Funnels force. Flywheels attract. In this episode of Margaux Monday, we unpack why customer journeys in 2025 demand continuous momentum — not linear pipelines — and how smart brands build loyalty that compounds.

Subscription models are no longer optional in today’s DTC landscape—they’re essential for predictable revenue and deep customer relationships. Learn how to apply the SUBSCRIBE Flywheel to scale your brand with retention-led growth.

As AI becomes the front line of digital commerce, AI personas are no longer optional. Here’s how to ensure your assistant doesn’t just respond, but resonates.

Your site doesn’t need more best practices. It needs more feeling. Here’s why most UX fails — and how to build emotional pull into every click, scroll, and story.

As e-commerce evolves beyond filters and product grids, a new frontier is emerging: agentic AI. Imagine a stylish digital assistant who knows your size, style, and shopping intent — and curates your experience in real time. This article explores how brands can embrace agentic commerce to transform online shopping into something personal, conversational, and deeply on-brand.

Avoiding common e-commerce mistakes is critical for success in today’s omnichannel world. This guide explores six major pitfalls—from poor UX to failing to build a universal commerce engine—and offers real-life examples and proven strategies to future-proof your brand.

Instead of fearing AI in the workplace, it’s time to embrace it. Learn how forward-thinking teams are using AI to unlock creativity, boost p

In the fast-changing world of digital marketing, the need for adaptability, innovation, and high-functioning teams has never been more...

Digital marketing is changing at lightning speed. As technology evolves and consumer expectations shift, strategies that worked even a...

In the fast-paced digital world, voice search has reshaped how we use technology. With an increasing number of people using smart...