Digital Marketing Deep Dives

Discover how Answer Engine Optimization (AEO) is transforming the future of search. Learn how AI-driven answer engines like ChatGPT and Gemini are changing visibility rules — and how you can optimize your content to stay discoverable in an answer-first world.

This week at Conductor’s C3 Conference in New York, I joined leaders from the Boston Globe, Datadog, and Uberall to explore one of the biggest shifts in digital marketing today: how brands earn visibility in the era of AI search. What became clear is that the rules have changed. Ranking isn’t enough—brands must now focus on representation. AI doesn’t just crawl your content, it interprets your identity.

In today’s mobile-first eCommerce landscape, the first 550 pixels can make or break a sale. This expert guide unpacks how to optimize the mobile “above-the-fold” experience—focusing on layout, trust cues, CTA placement, and real-world CRO tactics proven to increase add-to-cart rates. Designed for digital leaders and conversion strategists, this article reveals the principles, patterns, and pitfalls that separate top-performing product pages from the rest.

As third-party cookies disappear and privacy regulations tighten, brands must build trust and personalization through the data they collect directly from customers. This article explores why first-party data matters more than ever, the business impact it can drive, and actionable strategies—including value exchange tools like quizzes and loyalty programs—to help marketers future-proof their growth.

If there’s one channel that keeps proving its worth year after year — it’s email. I’ve seen this firsthand while leading CRM for large...

In today's fast-paced world of digital marketing , we all know that grabbing the attention of potential customers is just the first step....

In today's digital marketing world, businesses face a crucial choice: Should they invest in organic search through SEO or seek immediate...