Margaux Mondays

Margaux Mondays is a weekly editorial series where Margaux De La Griffe — part strategist, part style icon — delivers razor-sharp insights on brand building, digital transformation, and leadership in the age of AI. With dry wit and boardroom-ready wisdom, Margaux cuts through marketing noise to give CMOs and digital leaders exactly what they need: clarity, confidence, and one last word that actually matters.

Redefining Growth Strategies: Embracing the Flywheel Model for Lasting Customer Engagement

Funnels force. Flywheels attract. In this episode of Margaux Monday, we unpack why customer journeys in 2025 demand continuous momentum — not linear pipelines — and how smart brands build loyalty that compounds.

Margaux Mondays

Apr 284 min read

Emotional-UX Strategy: Because Your Brand Should Make Me Feel Something

Your site doesn’t need more best practices. It needs more feeling. Here’s why most UX fails — and how to build emotional pull into every click, scroll, and story.

Margaux Mondays

Apr 214 min read

A 3D-rendered digital image of Cassie, Coach.com’s stylish virtual shopping assistant, standing confidently on a giant pastel chessboard rooftop. She wears a beige blazer and silk blouse, paired with gold hoop earrings and a tan Coach crossbody bag. In the background, oversized pink and green chess pieces and a stylized Brooklyn Bridge appear under a clear blue sky, evoking a whimsical, high-fashion New York vibe.

From Filters to Friends: Why Agentic AI is the Future of E-Commerce

As e-commerce evolves beyond filters and product grids, a new frontier is emerging: agentic AI. Imagine a stylish digital assistant who knows your size, style, and shopping intent — and curates your experience in real time. This article explores how brands can embrace agentic commerce to transform online shopping into something personal, conversational, and deeply on-brand.

E-commerce Strategy

Apr 195 min read

Lulu, My Russian Blue — and Her AI Human Alter Ego, Margaux De La Griffe

Born from ChatGPT, built for strategy, Margaux is more than a mascot. She’s a boardroom-ready alter ego delivering no-fluff insights on marketing, leadership, and brand clarity—with claws out and KPIs in hand.

Industry Trends & Insights

Apr 183 min read