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DTC Site Experience & Conversion Optimization

Transform your DTC site into a high-converting experience.

Turn Your Website Into a High-Converting Experience


Optimize every click, scroll, and interaction

Your DTC site is your digital flagship. I help you audit, optimize, and enhance the customer journey—from homepage to checkout—through proven UX and conversion strategies.


If you want to increase your conversion rate, reduce bounce, and improve retention, this service is for you.


Service Type:

  • Site UX/UI and technical performance audits

  • Mobile-first optimization and page speed improvements

  • A/B testing and personalization strategies

  • Content architecture and SEO integration

  • Funnel analysis with actionable fixes


Let’s make your site not just beautiful, but built to convert.


Work Examples Below

Urban Decay

Head of E-Commerce

At Urban Decay, I built and executed an eCommerce strategy that strengthened Amazon and direct-to-consumer channels. I lead a global website relaunch, optimized user experience, performance marketing, and conversion rates. My leadership ensured seamless collaboration between internal teams and external partners, driving sustainable digital growth.

Let's Connect

Get in touch and I'll get back to you.

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© 2025 by Sacha Goureau | All Rights Reserved.

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