Turn Your Website Into a High-Converting Experience
Optimize every click, scroll, and interaction
Your DTC site is your digital flagship. I help you audit, optimize, and enhance the customer journey—from homepage to checkout—through proven UX and conversion strategies.
If you want to increase your conversion rate, reduce bounce, and improve retention, this service is for you.
Service Type:
Site UX/UI and technical performance audits
Mobile-first optimization and page speed improvements
A/B testing and personalization strategies
Content architecture and SEO integration
Funnel analysis with actionable fixes
Let’s make your site not just beautiful, but built to convert.
Work Examples Below

Urban Decay
Head of E-Commerce
At Urban Decay, I built and executed an eCommerce strategy that strengthened Amazon and direct-to-consumer channels. I lead a global website relaunch, optimized user experience, performance marketing, and conversion rates. My leadership ensured seamless collaboration between internal teams and external partners, driving sustainable digital growth.

