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E-commerce Strategy & Execution

Build a strategy that drives eCommerce growth and scalability.

Build a Winning E-commerce Strategy That Drives Scalable Growth


Future-proof your brand with a tailored eCommerce roadmap

In today’s competitive digital landscape, a one-size-fits-all approach doesn’t cut it. Your brand needs a smart, scalable strategy that aligns with your growth goals, customers’ behaviors, and industry dynamics.


Whether you’re launching a DTC site or managing multi-channel operations, I help you design a comprehensive strategy that goes beyond buzzwords to real, measurable results.


Service Type:

  • Channel prioritization and go-to-market plans

  • Merchandising and product hierarchy strategy

  • Funnel architecture and conversion mapping

  • Full lifecycle eCommerce planning

  • Roadmap development aligned with KPIs


Let’s turn your eCommerce platform into a revenue engine.


Work Examples Below

Urban Decay

Head of E-Commerce

At Urban Decay, I built and executed an eCommerce strategy that strengthened Amazon and direct-to-consumer channels. I lead a global website relaunch, optimized user experience, performance marketing, and conversion rates. My leadership ensured seamless collaboration between internal teams and external partners, driving sustainable digital growth.

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© 2025 by Sacha Goureau | All Rights Reserved.

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