Build a Winning E-commerce Strategy That Drives Scalable Growth
Future-proof your brand with a tailored eCommerce roadmap
In today’s competitive digital landscape, a one-size-fits-all approach doesn’t cut it. Your brand needs a smart, scalable strategy that aligns with your growth goals, customers’ behaviors, and industry dynamics.
Whether you’re launching a DTC site or managing multi-channel operations, I help you design a comprehensive strategy that goes beyond buzzwords to real, measurable results.
Service Type:
Channel prioritization and go-to-market plans
Merchandising and product hierarchy strategy
Funnel architecture and conversion mapping
Full lifecycle eCommerce planning
Roadmap development aligned with KPIs
Let’s turn your eCommerce platform into a revenue engine.
Work Examples Below

Urban Decay
Head of E-Commerce
At Urban Decay, I built and executed an eCommerce strategy that strengthened Amazon and direct-to-consumer channels. I lead a global website relaunch, optimized user experience, performance marketing, and conversion rates. My leadership ensured seamless collaboration between internal teams and external partners, driving sustainable digital growth.

