Work Overview

As Co-Founder and Chief Digital Officer of Courage B, a women's fashion brand, I was responsible for establishing the eCommerce business from its inception. My primary objective was to develop a seamless digital shopping experience that embodied the brand's identity while enhancing online visibility and customer engagement.

I crafted Courage B's inaugural digital strategy, overseeing all aspects from Web Marketing and CRM to paid media and retention campaigns. By launching the brand's online store and digital presence, I contributed to national growth and the establishment of a loyal customer base.

Key Initiatives Included:

• Developed Courage B's direct-to-consumer platform and integrated CRM strategy

• Initiated digital media campaigns that increased brand awareness

• Designed content and conversion strategies specific to the luxury fashion sector

• Enhanced customer lifetime value through targeted retention initiatives