Key Projects & Achievements
I specialize in digital transformation, e-commerce acceleration, and data-driven marketing strategies that scale brands and optimize digital performance. With expertise in Amazon, DTC, SEO, and omnichannel commerce, I can help your business enhance its customer experience, increase efficiency, and drive sustainable growth.
Mars Pet Nutrition
Digital Strategy Consultant | Center of Excellence
Supporting digital transformation initiatives for Mars Pet Nutrition's Digital Center of Excellence, focusing on strategic roadmap development, performance measurement, and optimization. Implementing standardized tools and data-driven approaches to help Mars strengthen connections with millions of pet parents in 2025.
Wella Company
E-Commerce Acceleration
At Wella, I led the e-commerce strategy across Amazon driving growth and profitability. By aligning digital initiatives with business objectives, I optimized marketing, content, and analytics strategies. My leadership strengthened team operations, improved efficiency, and fostered collaboration across departments.
Meta
Global Web Marketing
At Meta, I transformed the global web marketing strategy, elevating brand positioning and digital engagement. By optimizing website experiences, implementing personalization, and enhancing performance marketing, I improved user journeys and lead generation. My strategic frameworks fostered stronger execution and alignment across teams.
L’Oréal USA
E-Commerce & Digital Acceleration
I spearheaded digital transformation at L’Oréal for over a decade, leveraging AI and data-driven personalization to improve customer engagement. Managing cross-functional teams, I developed and executed digital marketing strategies for global beauty brands. My work advanced e-commerce capabilities drove innovation and optimized digital consumer experiences.
Urban Decay
Head of E-Commerce
At Urban Decay, I built and executed an eCommerce strategy that strengthened Amazon and direct-to-consumer channels. I lead a global website relaunch, optimized user experience, performance marketing, and conversion rates. My leadership ensured seamless collaboration between internal teams and external partners, driving sustainable digital growth.
Courage B
Co-Founder | Chief Digital Officer
As a co-founder of Courage B, my team launched and scaled the brand’s first eCommerce platform, expanding its digital presence. By directing CRM and digital marketing initiatives, we enhanced customer engagement and retention. Our work shaped the brand’s digital and content strategy, strengthening its visibility and market positioning.