Work Overview

At Meta, I held the position of Global Web Marketing Lead, where I directed international digital initiatives aimed at enhancing the Meta for Business experience. My role involved managing a globally distributed team and collaborating with internal stakeholders and external vendors to optimize website performance, boost user engagement, and align marketing messaging with business objectives.

A key responsibility was to expand web experiences across various regions by utilizing machine learning and localization strategies. This approach resulted in enhanced lead generation, increased website traffic, and improved conversion rates. Additionally, I developed a goal-setting framework that was subsequently adopted company-wide to enhance project visibility and accountability.

Key Achievements

• Led a global team of over 30 professionals across web marketing functions

• Enhanced site personalization, achieving increase in lead generation

• Collaborated with small business teams to expand partner campaigns to millions of advertisers

• Implemented performance measurement systems and KPIs to enhance transparency