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Mars Pet Nutrition
Mars Pet Nutrition, a division of Mars, Incorporated, is a leading global pet care company. Their Digital Center of Excellence supports popular brands including IAMS™, GREENIES™, PEDIGREE®, TEMPTATIONS™, and others. The division focuses on creating digital experiences that connect pet parents with their brands while driving business growth through digital innovation.
Mars Digital Strategy
Work Overview
Driving Mars Pet Nutrition's digital transformation through strategic planning, performance dashboard development, and Search acceleration. Leading the creation of executive-level roadmaps, reporting templates, and communication frameworks to align cross-functional digital initiatives.
Supporting long-term growth and operational excellence by launching SEO and AEO tools, building brand-specific Digital Experience roadmaps, and establishing governance models that improve visibility, site performance, and leadership alignment.
Global Brands Supported
Greenies, Nutro, Iams, Temptations, Pedigree, Cesar, Sheba
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