Work Overview

At L'Oréal, and across various roles, I spearheaded multiple digital transformation initiatives focused on enhancing the customer experience through the use of AI, ML, and data-driven personalization. My leadership extended to renowned global brands such as Maybelline, Essie, Urban Decay and L'Oréal Paris, where I oversaw product innovation and comprehensive marketing strategies that bolstered both consumer satisfaction and business growth.

In my concluding role, I led the implementation of AI technologies that facilitated personalized shopping experiences and elevated customer satisfaction. Additionally, I played a key role in the relaunch of the L'Oréal Paris website, executing SEO and UX enhancements that significantly boosted engagement and decreased bounce rates.

Key Contributions

• Designed and implemented AI solutions for personalization across nine global brands

• Led the Data-Driven Experience (DDx) pilot for campaign planning

• Relaunched the L'Oréal Paris website with improved UX and SEO, enhancing time on site and reducing bounce rates

• Contributed to award-winning digital innovation recognized by Gartner and AdAge