Sacha’s Digital Digest

Your site doesn’t need more best practices. It needs more feeling. Here’s why most UX fails — and how to build emotional pull into every click, scroll, and story.

As e-commerce evolves beyond filters and product grids, a new frontier is emerging: agentic AI. Imagine a stylish digital assistant who knows your size, style, and shopping intent — and curates your experience in real time. This article explores how brands can embrace agentic commerce to transform online shopping into something personal, conversational, and deeply on-brand.

Born from ChatGPT, built for strategy, Margaux is more than a mascot. She’s a boardroom-ready alter ego delivering no-fluff insights on marketing, leadership, and brand clarity—with claws out and KPIs in hand.

In 2025, it’s not enough to have a tech stack—you need a Digital Toolbox. Klaviyo, Okta, and Sitecore are leading a new wave of platforms that help brands go beyond isolated tools to create integrated, scalable, and secure digital experiences. From behavior-driven marketing to zero-trust identity management and AI-powered personalization, this trio empowers businesses to build smarter and grow faster.