Sacha’s Digital Digest

As third-party cookies disappear and privacy regulations tighten, brands must build trust and personalization through the data they collect directly from customers. This article explores why first-party data matters more than ever, the business impact it can drive, and actionable strategies—including value exchange tools like quizzes and loyalty programs—to help marketers future-proof their growth.

Avoiding common e-commerce mistakes is critical for success in today’s omnichannel world. This guide explores six major pitfalls—from poor UX to failing to build a universal commerce engine—and offers real-life examples and proven strategies to future-proof your brand.

Instead of fearing AI in the workplace, it’s time to embrace it. Learn how forward-thinking teams are using AI to unlock creativity, boost p

The modern e-commerce landscape is evolving at lightning speed—shaped by changing consumer habits, disruptive technologies, and...