Sacha’s Digital Digest

In today’s mobile-first eCommerce landscape, the first 550 pixels can make or break a sale. This expert guide unpacks how to optimize the mobile “above-the-fold” experience—focusing on layout, trust cues, CTA placement, and real-world CRO tactics proven to increase add-to-cart rates. Designed for digital leaders and conversion strategists, this article reveals the principles, patterns, and pitfalls that separate top-performing product pages from the rest.

Subscription models are no longer optional in today’s DTC landscape—they’re essential for predictable revenue and deep customer relationships. Learn how to apply the SUBSCRIBE Flywheel to scale your brand with retention-led growth.

As AI becomes the front line of digital commerce, AI personas are no longer optional. Here’s how to ensure your assistant doesn’t just respond, but resonates.

Your site doesn’t need more best practices. It needs more feeling. Here’s why most UX fails — and how to build emotional pull into every click, scroll, and story.