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Sacha’s Digital Digest


Top Email Marketing Journeys to Boost Engagement in 2025
If there’s one channel that keeps proving its worth year after year — it’s email. I’ve seen this firsthand while leading CRM for large...
Apr 26 min read


How to Build a High-Performance Marketing Workflow with AI Tools
AI isn't the future of marketing anymore — it's the present From content generation and personalization to data analysis and campaign...
Mar 285 min read


Why Empathetic Leadership Drives Business Growth
My team from left to right: Lauren, Noel, Sacha, Inna, Wayne & Sara @In-N-Out Burger Here's something I've learned the hard way: the way...
Mar 284 min read


What Meta Taught Me About Digital Marketing, Leadership, and Leading Through Change
When I joined Meta, I arrived with a solid foundation in digital marketing and a deep passion for leading teams. I’d spent years building...
Mar 275 min read
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