Discover how Answer Engine Optimization (AEO) is transforming the future of search. Learn how AI-driven answer engines like ChatGPT and Gemini are changing visibility rules — and how you can optimize your content to stay discoverable in an answer-first world.

This week at Conductor’s C3 Conference in New York, I joined leaders from the Boston Globe, Datadog, and Uberall to explore one of the biggest shifts in digital marketing today: how brands earn visibility in the era of AI search. What became clear is that the rules have changed. Ranking isn’t enough—brands must now focus on representation. AI doesn’t just crawl your content, it interprets your identity.

Avoiding common e-commerce mistakes is critical for success in today’s omnichannel world. This guide explores six major pitfalls—from poor UX to failing to build a universal commerce engine—and offers real-life examples and proven strategies to future-proof your brand.

Instead of fearing AI in the workplace, it’s time to embrace it. Learn how forward-thinking teams are using AI to unlock creativity, boost p

If there’s one channel that keeps proving its worth year after year — it’s email. I’ve seen this firsthand while leading CRM for large...

AI isn't the future of marketing anymore — it's the present From content generation and personalization to data analysis and campaign...

When I joined Meta, I arrived with a solid foundation in digital marketing and a deep passion for leading teams. I’d spent years building...

In today's rapidly changing e-commerce world, staying ahead of the game is more important than ever. With trends shifting almost daily,...