Discover how Answer Engine Optimization (AEO) is transforming the future of search. Learn how AI-driven answer engines like ChatGPT and Gemini are changing visibility rules — and how you can optimize your content to stay discoverable in an answer-first world.

This week at Conductor’s C3 Conference in New York, I joined leaders from the Boston Globe, Datadog, and Uberall to explore one of the biggest shifts in digital marketing today: how brands earn visibility in the era of AI search. What became clear is that the rules have changed. Ranking isn’t enough—brands must now focus on representation. AI doesn’t just crawl your content, it interprets your identity.

AEO (Answer Engine Optimization) is transforming how content is discovered online. Explore how combining AEO with AI Optimization over Traditional SEO helps marketers, brands, and creators stay ahead in 2025.