In 2025, it’s not enough to have a tech stack—you need a Digital Toolbox. Klaviyo, Okta, and Sitecore are leading a new wave of platforms that help brands go beyond isolated tools to create integrated, scalable, and secure digital experiences. From behavior-driven marketing to zero-trust identity management and AI-powered personalization, this trio empowers businesses to build smarter and grow faster.

Avoiding common e-commerce mistakes is critical for success in today’s omnichannel world. This guide explores six major pitfalls—from poor UX to failing to build a universal commerce engine—and offers real-life examples and proven strategies to future-proof your brand.

The modern e-commerce landscape is evolving at lightning speed—shaped by changing consumer habits, disruptive technologies, and...