As AI becomes the front line of digital commerce, AI personas are no longer optional. Here’s how to ensure your assistant doesn’t just respond, but resonates.

As e-commerce evolves beyond filters and product grids, a new frontier is emerging: agentic AI. Imagine a stylish digital assistant who knows your size, style, and shopping intent — and curates your experience in real time. This article explores how brands can embrace agentic commerce to transform online shopping into something personal, conversational, and deeply on-brand.

Born from ChatGPT, built for strategy, Margaux is more than a mascot. She’s a boardroom-ready alter ego delivering no-fluff insights on marketing, leadership, and brand clarity—with claws out and KPIs in hand.